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INSTRUCTORS | BitterSweet Consulting Partnership

INSTRUCTORS


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THE A&W CRM SALES CASE STUDYCRM Education

The A&W Case teaches students to use Sales Force Automation technologies. Get the course materials now.

After completing the A&W Case students can:

  • Explain how CRM should be integrated into an organization,
  • Demonstrate how CRM improve a sales persons value to a company,
  • Use a CRM system to create a sales forecast (pipeline) and explain how CRM drives a company’s ERP system, and
  • Communicate the benefit of CRM to companies of all sizes

The case offers instructors the following advantages:

  • It provides you with unique, high quality learning content, formed from company best practice,
  • We administer the use of the case for you,
  • The case is complete and ready to use packaged with instructor and student guides as well as:
    • a sales model (Buyer Process Management)
    • an important best practices text (Spark),
    • a variety of lecture PowerPoints
    • licenses for all technology
  • This case can be adapted to use in semester, quarterly  focused or seminar formatted courses

A&W IS THE ONLY SIMULATION OF ITS KIND

To get started, fill out the form below. You will get everything you need to use the A&W Case. Including:

  • A&W Instructors Guide
  • A&W Student Guide
  • Buyer Process Management Text
  • Buyer Process Management Lecture
  • Example instructions to students
  • The SPARK CRM Best Practices Guide

FILL OUT THIS FORM TO RECEIVE COURSE INFORMATION: